Here at Layar we are invested in helping publishers create the best experience for their readers in the Layar Creator. Since the augmented reality field is relatively new to most, we've created a comprehensive best practices guide for creating engaging, high quality Layar Creator campaigns.
The following set of best practices encompasses the results of user tests, as well as statistics studies on a few Layar Creator campaigns. They are part of an ongoing learning process about user experience in the augmented reality field, with a focus on printed publications. You will find both general and specific recommendations, example images and useful links for more information.
You can find lots of great tips to make your next interactive print campaign your best one yet. In the guide you’ll find:
- Getting started with interactive print
- Best practices for the Layar Creator
- Conceptualizing your campaign
- “Dos and Don’ts” for instruction pages, calls-to-action and more
- Testing your campaign
- Integrating interactive print into your workflow
- And more!
We will continue to update this document and warmly welcome your feedback. We are aware that some methods work better for some publications more than others, that is why we kindly ask you to share your experience with us. We would love to hear back from you!
To leave us feedback, contact Georgia Diaconescu at firstname.lastname@example.org.